New Bronco For Sale
New Ford Bronco For Sale in Huntington, WV
This is a state regulated $575 fee for the processing of the paperwork in association with the purchase of a vehicle. West Virginia has one of the lowest fees in the United States. Many states allow dealers to collect hundreds more which allows out-of-state dealers to advertise prices that appear much lower than local dealers. This fee is assessed on all transactions. Some financing options will not qualify for the Internet Price. All internet vehicle prices include a $1000 trade-in assist applied to the price. This requires the purchaser to trade a qualifying vehicle to receive the discount. Pricing also includes a Finance/Lease Discount. To qualify, the purchaser must qualify for and choose a finance option arranged by University Ford. Based on credit approval. Not all buyers will qualify. Not available with other offers. See dealer for details. Courtesy Vehicle Disclaimer: All Courtesy Transportation Vehicles Have More Mileage Than Normal New Retail Unit
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The Ford Bronco is built for drivers who want more out of every drive. From gravel backroads near Huntington to camping trips across Appalachia, the Bronco blends serious off-road capability with modern comfort, smart technology, and unmistakable style. Available now at University Ford in Huntington, WV, the Bronco lineup includes two-door and four-door models, removable roof and door configurations, and trims designed for everything from daily commuting to hardcore trail adventures.
Bronco Trim Levels for Every Type of Adventure
The Ford Bronco lineup gives drivers plenty of ways to customize their adventure. Popular trims include the Big Bend®, Black Diamond™, Outer Banks®, Badlands®, Heritage Edition, Wildtrak®, and the high-performance Bronco Raptor®. Each trim brings its own personality, capability upgrades, and technology features to the table.
If you're trying to compare Bronco models, off-road packages, or daily-driving comfort, check out our Ford Bronco trim comparison guide to break down the differences between each Bronco configuration.
Trail-Ready Capability Comes Standard
Every Ford Bronco comes standard with 4x4 capability and G.O.A.T. Modes™ (Goes Over Any Terrain), helping drivers handle mud, gravel, snow, sand, and rocky terrain with confidence. Available features include advanced 4WD systems, front and rear locking differentials, disconnecting stabilizer bars, heavy-duty bash plates, and the Sasquatch® Package for even more aggressive off-road performance.
Thinking about how the Bronco stacks up against its biggest rival? Read our detailed 2026 Ford Bronco vs Jeep Wrangler comparison to see why more drivers are choosing Bronco for both adventure and everyday driving.
Interior Features Built for Real Life
The Bronco interior is designed to handle dirty boots, wet gear, and weekend adventures without sacrificing comfort. Available marine-grade vinyl seating, rubberized flooring, and drain plugs make cleanup easy after a long trail day. Inside, you'll also find available SYNC® 4 technology, large touchscreen displays, Apple CarPlay®, Android Auto™, voice controls, navigation, and available 360-degree off-road cameras that help drivers tackle tighter trails with confidence.
Turbocharged Performance and Bronco Raptor Power
The Ford Bronco delivers strong performance both on and off the pavement. Available engine options include a turbocharged 2.3L EcoBoost® four-cylinder and a more powerful available 2.7L EcoBoost® V6. When properly equipped, the Bronco can tow up to 4,500 pounds, making it a solid choice for small trailers, outdoor toys, and camping gear.
Drivers wanting maximum off-road performance can step up to the Bronco Raptor®, which delivers 418 horsepower, FOX™ suspension, Baja-inspired tuning, and serious desert-running capability straight from the factory.
New Ford Broncos at University Ford
University Ford proudly serves drivers from Huntington, Barboursville, Ashland, Hurricane, and surrounding Tri-State communities looking for a rugged SUV that stands out from the crowd. Our Bronco inventory is updated regularly, and our team can help you compare trims, value your trade, and find financing options that fit your budget.