New Bronco Sport for Sale in Huntington, WV

This is a state regulated fee for the processing of the paperwork in association with the purchase of a vehicle. West Virginia has one of the lowest fees in the United States. Many states allow dealers to collect hundreds more which allows out-of-state dealers to advertise prices that appear much lower than local dealers. This fee is assessed on all transactions. Some financing options will not qualify for the Internet Price. All internet vehicle prices include a $1000 trade-in assist applied to the price. This requires the purchaser to trade a qualifying vehicle to receive the discount. Pricing also includes a Finance/Lease Discount. To qualify, the purchaser must qualify for and choose a finance option arranged by University Ford. Based on credit approval. Not all buyers will qualify. Not available with other offers. See dealer for details. Courtesy Vehicle Disclaimer: All Courtesy Transportation Vehicles Have More Mileage Than Normal New Retail Unit

The Ford Bronco Sport is a rugged yet refined compact SUV built for everyday versatility and off-road adventure. Available now at University Ford in Huntington, WV, the Bronco Sport offers standard 4x4 capability, flexible cargo space, and smart tech features—all in a bold, adventure-ready design that fits right in from downtown to the mountains.

Ford Bronco Sport Trim Levels and Packages

The Bronco Sport lineup includes five trims: Base, Big Bend, Heritage, Outer Banks, and Badlands. Big Bend adds convenience features, while Outer Banks leans into comfort and style. For off-road enthusiasts, the Badlands trim stands out with upgraded suspension, all-terrain tires, and advanced terrain management modes. Heritage editions blend retro-inspired styling with modern capability for something truly unique.

Performance and Off-Road Capability

Every Bronco Sport includes standard 4x4 and G.O.A.T. Modes™ (Goes Over Any Type of Terrain), making it more than ready for West Virginia’s back roads, campgrounds, or snowy driveways. You can choose from a 1.5L EcoBoost® engine or upgrade to a 2.0L EcoBoost® for more torque and trail power on Badlands trims.

Heading off the beaten path? The Badlands model includes an advanced 4x4 system with twin-clutch rear drive unit and trail control for low-speed crawling—ideal for rugged terrain near Beech Fork, Cabwaylingo, or the New River Gorge.

Flexible Interior and Smart Storage

The Bronco Sport makes excellent use of its compact footprint, with thoughtful interior features like a flip-up rear glass, MOLLE strap system, and under-seat storage bins. Fold-flat rear seats give you room for gear, pets, or road trip supplies, with up to 65.2 cubic feet of cargo space available.

Available features include a safari-style roof, rubberized flooring, heated front seats, power moonroof, and a 10-speaker B&O® audio system—so you’re comfortable no matter where you roam.

Tech and Connectivity Features

Inside the Bronco Sport, you’ll find intuitive tech designed to keep you connected and confident. SYNC® 3 with an 8-inch touchscreen comes standard, along with Apple CarPlay® and Android Auto™. Available features include wireless charging, built-in navigation, and FordPass™ Connect with remote start and Wi-Fi hotspot capability.

Ford Co-Pilot360™ Safety Comes Standard

Like all modern Ford SUVs, the Bronco Sport is loaded with driver-assist tech right out of the gate. Ford Co-Pilot360™ includes:

Blind Spot Information System with Cross-Traffic Alert
Pre-Collision Assist with Automatic Emergency Braking
Lane-Keeping System
Auto High-Beams
Rear View Camera

Available upgrades include adaptive cruise control with lane centering, evasive steering assist, and front parking sensors for easier city driving and trail navigation alike.

Bronco Sport Exterior Colors

The Bronco Sport brings bold design to life with colors like Shadow Black, Oxford White, Eruption Green, Atlas Blue Metallic, and Cyber Orange*. Heritage models feature two-tone retro-style paint schemes for added character.
*Premium colors may require an additional charge.

Why Buy Your Bronco Sport from University Ford?

At University Ford in Huntington, WV, we’re proud to help shoppers from Barboursville, Ashland, and Hurricane find the SUV that’s built for how they live—and how they explore. We provide upfront pricing, personalized service, and a transparent buying experience with the invoice placed in every vehicle. Our goal is simple: fast, friendly, and fair.

Shop Ford Bronco Sport SUVs for Sale in Huntington, WV

Whether you're planning your next weekend getaway or just want a more capable daily driver, the Bronco Sport is ready. Schedule a test drive today!. Need help comparing trims or exploring off-road packages? Our team is here to help you find the perfect match.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.