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Meet the 2026 Ford SUV Lineup at University Ford Shopping for a new Ford SUV in Huntington, WV? The 2026 Ford SUV lineup gives drivers plenty to choose from, including the compact Ford Escape, the family-ready Ford Explorer, the full-size Ford Expedition, and the extended-length Ford Expedition MAX. Each model serves a different kind of driver, so the best choice comes down to space, seating, cargo needs, towing plans, and daily driving comfort. At University Ford, we help drivers from Huntington, Barboursville, Ashland, Hurricane, and nearby communities compare Ford SUVs in a simple, practical way. Here’s a closer look at the 2026 Ford SUV lineup and the trims available for each model. 2026 Ford Escape: Compact, Efficient, and Easy to Drive The 2026 Ford Escape is a smart pick for drivers who want a compact SUV that feels easy to park, efficient on daily drives, and flexible enough for errands, commuting, and weekend plans. It is also confirmed to be the final year of production for the Escape nameplate, making now a great time to shop for this familiar Ford favorite. 2026 Ford Escape Trims Active - A practical starting point with the everyday features most drivers want. ST-Line - Adds sport-inspired styling and a more athletic look. ST-Line Select - Builds on the ST-Line with added comfort and capability features. ST-Line Elite - A more premium version of the sporty Escape experience. Platinum - Adds upscale details, advanced tech, and extra refinement. Plug-In Hybrid - A smart choice for drivers who want added electric driving flexibility. Best Fit Drivers who want a compact SUV that is efficient, comfortable, and easy to live with every day. Shop 2026 Ford Escape Inventory 2026 Ford Explorer: A Midsize SUV Built for Busy Families The 2026 Ford Explorer is a great middle-ground SUV for families who need three-row seating but do not want to move into a full-size model. It offers flexible passenger space, strong performance, available towing capability, and modern technology that works well for school drop-offs, work commutes, road trips, and everything in between. 2026 Ford Explorer Trims Active - A well-equipped trim with the essentials families appreciate. ST-Line - Adds sporty design details and a bolder road presence. Platinum - Brings premium comfort, upgraded materials, and more refined features. ST - The performance-focused Explorer with extra power and sport-tuned confidence. Best Fit Families who need three rows, flexible seating, and a balance of space and drivability. Shop 2026 Ford Explorer Inventory 2026 Ford Expedition: Full-Size Space and Serious Capability The 2026 Ford Expedition is built for drivers who need more room, more strength, and more confidence from their SUV. With three rows of seating, impressive towing ability, and a spacious cabin, the Expedition is designed for larger families, frequent travelers, and drivers who need an SUV that can handle people, gear, and weekend plans without feeling maxed out. 2026 Ford Expedition Trims Active - A strong full-size SUV foundation with family-friendly features. Platinum - Adds premium comfort, advanced technology, and upscale interior details. King Ranch - Features distinctive design, rich materials, and signature styling. Tremor - Built for drivers who want more off-road attitude and rugged capability. Best Fit Larger families or drivers who tow often and need full-size capability and space. Shop 2026 Ford Expedition Inventory 2026 Ford Expedition MAX: Extra Cargo Space Behind the Third Row The 2026 Ford Expedition MAX takes the strengths of the standard Expedition and adds more room where many families need it most: behind the third row. The Expedition MAX is the extended-wheelbase version of the Expedition, measuring roughly 12 inches longer overall and adding significantly more cargo space while keeping the same seating comfort and interior features. If your third row is in use most of the time, the Expedition MAX is absolutely worth considering. That extra space makes a big difference when you are loading strollers, groceries, sports gear, luggage, or road trip essentials without folding seats down every time. 2026 Ford Expedition MAX Trims Active MAX - Full-size family capability with added cargo room. Platinum MAX - Premium features with the extra length of the MAX body style. King Ranch MAX - Signature King Ranch styling with expanded cargo flexibility. Tremor MAX - Rugged Expedition capability with more space for gear. Best Fit Families who use the third row often and need real cargo space behind it. Shop 2026 Ford Expedition MAX Inventory 2026 Ford SUV Size Guide Model Size Class Seating Best For Shopper Takeaway Escape Compact SUV 5 Commuting, errands, small families, efficiency Easy to drive, easy to park, and available for its final model year. Explorer Midsize 3-row SUV 6 or 7 Families who need flexible seating A strong middle ground between compact convenience and full-size space. Expedition Full-size SUV Up to 8 Large families, towing, road trips Big SUV comfort with serious capability. Expedition MAX Extended full-size SUV Up to 8 Families who use the third row often Adds valuable cargo space behind the third row. Which Ford SUV Fits Your Lifestyle? Escape is the go-to for drivers who want something easy to park, efficient, and simple for everyday driving. Explorer is a strong fit for families who need three rows and flexible space without stepping into a full-size SUV. Expedition is built for larger families, towing, and drivers who want full-size comfort and capability. Expedition MAX is the right choice when your third row is in use often and you still need real cargo space behind it. What About the Ford Bronco and Bronco Sport? We did not forget the Ford Bronco or Ford Bronco Sport. They are just a different animal. While the Escape, Explorer, Expedition, and Expedition MAX focus heavily on everyday SUV needs, the Bronco lineup leans more toward adventure, trail capability, and rugged personality. You can learn more here: Ford Bronco Trim Levels. Still Love the Ford Edge or an Older Ford SUV? If you have a beloved late-model Ford Edge, older Ford Escape, or previous-generation Expedition, University Ford can still help you find a great fit. Our used inventory often includes Ford SUVs, used cars, trucks, and other pre-owned options for drivers who want value, familiar features, or a specific model no longer offered new. A used Ford Edge can be a great choice for shoppers who want a roomy two-row SUV, while a used Escape or Expedition may be ideal for drivers who already know and love those models. Shop Used Ford SUVs in Huntington, WV Find Your Ford SUV at University Ford in Huntington, WV The 2026 Ford SUV lineup gives Huntington-area drivers a clear path to the right vehicle. The Escape keeps things compact and efficient, the Explorer adds family-friendly three-row flexibility, the Expedition brings full-size strength, and the Expedition MAX gives busy families more space behind the third row. Visit University Ford to compare Ford SUVs, browse current inventory, and find the model that fits your family, commute, budget, and weekend plans.

The 2026 Ford F-150 shows up ready for real life in and around Huntington. Early mornings, long drives, job sites, weekend plans that turn into something bigger than expected — this truck keeps up without missing a beat. It’s powerful when you need it, comfortable when you want it, and flexible enough to match the way you actually drive. And with multiple trims to choose from, the F-150 isn’t trying to make you settle for close enough. It gives you options that fit your pace, your priorities, and your kind of daily routine. The only real question is which version of the F-150 feels the most like yours. 2026 Ford F-150 STX – Clean, Capable, and Ready to Go Starting MSRP: ~$41,855 Best For: Drivers who want a solid, stylish truck without overcomplicating things The STX gives you everything you need and nothing you don’t. It looks sharp, drives strong, and handles everyday life without feeling stripped down. Highlights: Standard 2.7L EcoBoost® V6 Available 5.0L V8 or hybrid powertrain 18-inch wheels with bold exterior styling Practical interior with modern tech 2026 Ford F-150 XLT – The One Most People Drive Home In Starting MSRP: ~$44,695 Best For: Huntington drivers who want flexibility, comfort, and room to upgrade The XLT hits that sweet spot. It’s comfortable, customizable, and packed with features that make daily driving easier. Highlights: Multiple engine options, including hybrid Available 360-degree camera Zone lighting for job sites or late nights Available heated seats and interior upgrades 2026 Ford F-150 Lariat – Where Comfort Starts to Take Over Starting MSRP: ~$59,560 Best For: Drivers who want truck capability with a more refined feel Step into the Lariat and things start to feel noticeably more upscale. It’s still a truck, but now it’s one you’ll look forward to driving every day. Highlights: Standard 5.0L V8 with available EcoBoost® and hybrid Leather-trimmed seating 12-inch touchscreen with SYNC® 4 Available Pro Access Tailgate and bed features 2026 Ford F-150 Tremor – Built for West Virginia Backroads Starting MSRP: Mid-$60K range (varies by configuration) Best For: Drivers who want off-road capability without going full Raptor The Tremor feels right at home in West Virginia. Gravel roads, muddy trails, uneven terrain—it handles it without hesitation. Highlights: Standard 3.5L EcoBoost® V6 33-inch all-terrain tires Off-road tuned suspension Trail Control™ and Rock Crawl mode Ford F-150 King Ranch – Premium with Personality Starting MSRP: ~$70K+ Best For: Drivers who want something upscale with a little more character King Ranch doesn’t try to blend in. It brings a distinct look and feel, with premium materials and a style that stands out. Highlights: Standard 3.5L EcoBoost® V6 Available hybrid powertrain Unique leather interior and wood accents Signature King Ranch styling details Ford F-150 Platinum – Clean, Modern, and Fully Loaded Starting MSRP: ~$75K+ Best For: Drivers who want a high-end truck that still works hard Platinum leans into comfort, tech, and a polished design without losing what makes the F-150 a truck. Highlights: Standard 3.5L EcoBoost® V6 Available hybrid setup Available head-up display Heated and ventilated seating Advanced towing and driver-assist tech 2026 Ford F-150 Platinum Plus – The Extra Layer Starting MSRP: ~$80K+ Best For: Drivers who want the most refined F-150 before stepping into Raptor territory Platinum Plus takes everything from Platinum and turns it up a notch with more premium details and exclusive touches. Highlights: Standard PowerBoost® hybrid 7.2 kW Pro Power Onboard Exclusive styling elements Elevated interior finishes 2026 Ford F-150 Raptor – No Subtlety Here Starting MSRP: ~$78K+ (Raptor R higher) Best For: Drivers who want power, presence, and serious off-road performance The Raptor isn’t trying to be practical. It’s built to be fun, aggressive, and capable in ways most trucks don’t even attempt. Highlights: High-output 3.5L EcoBoost® V6 (450 hp) Available Raptor R with supercharged V8 (720 hp) Available 37-inch tires FOX suspension system Wide stance and bold styling So… Which 2026 F-150 Trim Should You Choose? It really comes down to how you use your truck. STX keeps it simple and affordable XLT gives you the best all-around balance Lariat adds everyday comfort Tremor is perfect for rough roads and weekends outside King Ranch and Platinum bring premium touches Platinum Plus pushes luxury even further Raptor is for when you want something completely different No matter where you land, you’re still getting a truck that’s built to handle real life in and around Huntington. Test Drive the 2026 Ford F-150 at University Ford The best way to figure out your trim is to see them side by side. Stop by University Ford in Huntington, WV to explore the lineup, compare features, and take your favorite for a drive. Once you’re behind the wheel, the decision gets a whole lot easier. What trims are available for the 2026 Ford F-150? The 2026 Ford F-150 is available in multiple trims, including STX, XLT, Lariat, Tremor, King Ranch, Platinum, Platinum Plus, and Raptor. Each trim offers a different balance of capability, comfort, and technology, so drivers can choose the version that best fits their lifestyle. Which 2026 Ford F-150 trim is the best? The best trim depends on how you plan to use your truck. The XLT is a popular choice for its balance of features and value, while the Lariat adds more comfort and tech. For off-road driving, the Tremor or Raptor stand out, while King Ranch and Platinum trims focus more on premium features.

How Often Should You Service Your Ford in Huntington, WV? Owning a Ford in Huntington, WV means your vehicle does more than just get you from point A to point B. It handles daily commutes, weekend drives along the Ohio River, road trips through the hills of West Virginia, and everything in between. With changing seasons, mountain grades, humidity, and winter road treatments, your vehicle experiences real-world driving conditions that impact maintenance needs. So how often should you service your Ford? The answer depends on mileage, driving habits, and local conditions, but there are clear guidelines every Ford owner should understand. At University Ford in Huntington, WV, we help drivers stay ahead of maintenance so small issues never turn into major repairs. Ford Maintenance Schedule Overview Most modern Ford vehicles follow a general maintenance pattern. While your owner’s manual provides model-specific recommendations, the following schedule works as a reliable reference point: Every 5,000–7,500 miles: Oil and filter change Every 10,000 miles: Tire rotation and brake inspection Every 20,000–30,000 miles: Engine air filter and cabin air filter replacement Every 30,000 miles: Comprehensive inspection and fluid checks Every 60,000 miles: Transmission inspection and cooling system service These intervals may vary slightly depending on your specific model, especially for vehicles like the Ford F-150, Explorer, Escape, or Super Duty trucks, but this framework gives Huntington drivers a strong baseline. How Often Should You Change Your Ford Oil Most Ford vehicles using synthetic oil require an oil change every 5,000 to 7,500 miles. Driving conditions can shorten that interval. If you frequently take short trips, tow trailers or boats, drive in stop-and-go traffic, travel steep or mountainous roads, or experience extreme heat or cold, you may need more frequent oil changes. West Virginia’s terrain and seasonal shifts make consistent oil maintenance especially important. Clean oil protects engine components, reduces internal wear, and helps maintain fuel efficiency over time. Why West Virginia Driving Conditions Matter Huntington-area drivers face unique environmental factors that impact vehicle performance and maintenance needs. Humidity and River Proximity Moisture in the air can contribute to brake corrosion and faster wear on certain components, especially for vehicles that sit outside or spend time near the river. Mountain Grades and Elevation Changes Climbing and descending hills puts additional strain on braking systems and transmissions. Regular inspections help confirm these components are performing as intended. Winter Road Treatments Salt and de-icing chemicals can accelerate undercarriage wear if not addressed with inspections and, when needed, professional cleaning and protection. Temperature Swings Seasonal temperature shifts can affect battery life, tire pressure, and fluid viscosity. A consistent maintenance schedule helps catch these changes before they impact day-to-day driving. Signs Your Ford May Need Service Sooner Even if you are following a mileage schedule, your vehicle may show signs that maintenance is needed earlier. Paying attention to these signals can help you avoid bigger repairs. Dashboard warning lights Squealing or grinding brakes Vibration while driving or braking Rough shifting or hesitation Burning smells or unusual odors Fluid spots under your vehicle Reduced fuel efficiency What Happens During Routine Ford Service At University Ford in Huntington, routine service appointments typically include: Oil and filter replacement Multi-point inspection Brake system check Tire pressure and tread evaluation Fluid level inspection and top-off Battery testing when needed This comprehensive approach helps ensure your vehicle remains safe, efficient, and reliable for daily use and longer trips alike. Does Servicing at a Ford Dealership Make a Difference Many drivers ask if dealership service is truly necessary. While you are not legally required to service your vehicle at a dealership to maintain warranty coverage, there are meaningful advantages. Factory-Trained Technicians Certified Ford technicians receive brand-specific training and stay current on evolving vehicle technology, including the latest driver assistance systems and powertrain updates. Genuine Ford Parts OEM parts are designed specifically for your vehicle’s engineering standards. This helps maintain performance, safety, and long-term durability. Advanced Diagnostic Equipment Ford-specific diagnostic systems can identify issues more precisely than universal tools, which can save time and reduce guesswork during repairs. Warranty Documentation and Resale Confidence Dealership service provides documented maintenance records that support warranty claims and can inspire more confidence at trade-in time or when selling your vehicle. How Maintenance Impacts Resale Value Routine service is not only about preventing breakdowns. It also protects long-term vehicle value. When it comes time to trade in or sell your Ford: Documented dealership service history can increase buyer confidence Properly maintained engines and transmissions tend to command stronger offers Consistent oil changes reduce the risk of internal engine damage No matter how long you plan to keep your Ford, maintenance plays a direct role in long-term financial return. Seasonal Maintenance Tips for Huntington Drivers Staying proactive throughout the year can prevent unexpected repairs and keep your Ford feeling consistent from season to season. Spring and Summer Inspect brakes after winter driving Check cooling system performance Monitor tire wear and alignment after temperature changes Fall and Winter Test battery strength before colder temperatures arrive Inspect heater and defroster systems Check tire tread depth and pressure Schedule undercarriage inspections after heavy salt exposure How Often Should You Schedule Service in Huntington, WV For most drivers, a practical starting point is: Plan on an oil change every 5,000–7,500 miles Schedule a full inspection at least once per year Address warning lights and unusual symptoms as soon as they appear Adjust intervals based on driving habits, towing, and local conditions If you are unsure about your vehicle’s needs, a certified Ford service advisor can review your maintenance history and create a customized plan. Why Huntington Drivers Trust University Ford for Service Drivers from Huntington, Barboursville, Ashland, and across the Tri-State area rely on University Ford for dependable maintenance and repair. Our service center provides certified Ford technicians, genuine Ford parts, advanced diagnostics, and convenient online scheduling. Whether you drive a Ford F-150, Explorer, Escape, Edge, or Super Duty truck, our team is equipped to keep it performing at its best. Stay Ahead of Ford Maintenance Routine maintenance protects engine performance, fuel efficiency, brake safety, transmission longevity, and resale value. Staying proactive is almost always more affordable than waiting for a major repair. If your Ford is approaching a service milestone or you have noticed signs it may need attention, schedule a service appointment with University Ford in Huntington, WV. Our team will help you create a maintenance plan designed around your vehicle and your driving habits.

The 2026 Ford Explorer Has Range — And Yes, That’s a Compliment Some SUVs try to be everything and end up feeling vague. The 2026 Ford Explorer doesn’t have that problem. It shows up with five very different trims, each with a clear personality. One feels tailor-made for school drop-offs and grocery runs. Another looks like it belongs in a national park parking lot. One absolutely wants you to take the long way home. If you’re shopping for a new Explorer at University Ford in Huntington, WV, the trim you choose sets the tone for how every drive feels — not just how the SUV looks in your driveway. 2026 Explorer Active: Calm, Capable, and Family-Approved The Explorer Active is proof that “entry-level” doesn’t mean stripped down. It’s powered by a turbocharged 2.3L engine with 300 horsepower, which is more than enough for highway merges, weekend road trips, and everything in between. Inside, it feels clean and modern, not basic. A digital gauge cluster and a massive 13.2-inch touchscreen with Google Built-In keep things intuitive. Three-row seating comes standard, along with three-zone climate control — which parents will immediately appreciate. Ford’s Co-Pilot360 Assist+ safety suite is included here, so features like adaptive cruise control, lane centering, and blind-spot monitoring are already part of the package. Best for: Busy families who want space, tech, and comfort without stretching the budget. 2026 Ford Explorer ST-Line: Same Brains, Better Outfit The Explorer ST-Line is the trim that clearly owns more than one pair of sunglasses. It keeps the same powertrain as the Active but leans into style with blacked-out exterior accents, a sportier grille, and bold 20-inch wheels. Inside, you’ll find black seating with red stitching and a vibe that feels intentional, not flashy. This trim also steps up the tech game with a surround-view camera, front and side parking sensors, and a 10-speaker B&O sound system. It’s practical, but it looks good doing everyday things. Best for: Drivers who want their SUV to feel polished and confident, even in a grocery store parking lot. 2026 Explorer Tremor: The “We Can Take That Road” Option The Explorer Tremor exists for people who don’t stop driving when the pavement ends. A factory lift, all-terrain tires, skid plates, and a limited-slip rear differential give it real trail credibility. Orange accents and auxiliary grille lights make it easy to spot — and yes, that’s on purpose. You can also step up to the available 3.0L V6, which delivers 400 horsepower and serious torque. Inside, it’s still very much an Explorer: heated and ventilated front seats, heated second row, and space for the whole crew. Best for: Outdoor-leaning drivers who want adventure gear without giving up comfort. 2026 Explorer ST: The One With the Attitude The Explorer ST doesn’t whisper. It announces itself. This trim makes the 400-horsepower V6 standard, pairs it with a sport-tuned suspension, larger brakes, and paddle shifters, and then casually reminds you it still seats six with heated captain’s chairs in the second row. It’s quick, planted, and surprisingly fun for a three-row SUV. Add in the 14-speaker B&O sound system and ventilated front seats, and suddenly your commute feels very different. Best for: Drivers who love performance but still need space for real life. 2026 Explorer Platinum: Quiet Luxury, Explorer-Style The Explorer Platinum is refined without being showy. Think premium materials, thoughtful details, and comfort that feels earned. Leather upholstery with suede accents, a twin-panel moonroof, adaptive headlights, and a beautifully finished interior set it apart. The V6 engine is optional here, giving luxury-focused buyers flexibility without forcing extra power they may not need. It’s calm, composed, and incredibly comfortable — especially on longer drives. Best for: Drivers who value comfort, craftsmanship, and a smooth ride above all else. Life With a 2026 Explorer in the Huntington Tri-State Now picture the 2026 Explorer in its natural habitat: your life in the Huntington tri-state area. Morning school runs through town, quick drives over to Barboursville for shopping, Saturdays at Marshall games, and Sunday cruises along the Ohio River. The Active feels right at home hauling kids and gear. The ST-Line looks perfectly on-brand parked outside your favorite downtown coffee spot. The Tremor begs for long weekends at Beech Fork Lake or day trips into Kentucky and Ohio. The ST turns I-64 into your personal confidence zone, and the Platinum makes even a simple run from Huntington to Ashland feel like a mini getaway. No matter how your week is split between Huntington, Barboursville, Ashland, and everywhere in between, there’s an Explorer trim that fits the way you actually live here. So… Which 2026 Explorer Fits You? Here’s the short version: Active keeps life organized and comfortable ST-Line adds edge without going full performance Tremor handles dirt, gravel, and weekends away ST brings serious power and presence Platinum leans into luxury and refinement These trims don’t feel like good, better, best. They feel like distinct personalities that suit different kinds of drivers in and around Huntington. See the 2026 Ford Explorer at University Ford The best way to choose a trim is to spend time behind the wheel. At University Ford in Huntington, WV, our team can walk you through each 2026 Explorer, answer real-world questions, and help you land on the version that fits how you actually drive in the tri-state area. The 2026 Ford Explorer doesn’t try to be everything at once. It gives you options — and lets you decide how bold, adventurous, or refined your SUV story should be.

Understanding the Difference Between OEM Ford Parts and Aftermarket Parts When your Ford needs maintenance or repairs, the type of parts used can make a bigger difference than many drivers realize. One of the most common questions we hear is how OEM Ford parts compare to aftermarket parts offered by other shops. Understanding the difference can help you protect your vehicle’s performance, safety, and long-term value. Let’s break it down in a clear, practical way so you can feel confident the next time your Ford is in the shop. What Are OEM Ford Parts? OEM Ford parts are Original Equipment Manufacturer parts. These are the same components used when your Ford was built at the factory. They’re made by Ford or by trusted suppliers that meet Ford’s exact specifications. Because OEM parts are designed specifically for Ford vehicles, they offer: Precise fit and compatibility Consistent performance Factory-tested quality Engineering that matches your vehicle’s original design When you choose OEM Ford parts, you’re choosing parts built to work seamlessly with your Ford’s systems. What Are Aftermarket Parts? Aftermarket parts are produced by third-party manufacturers and sold outside of the Ford network. These parts are designed to fit a range of vehicles, not just one specific make or model. Aftermarket parts can vary widely in: Quality Materials Fit and finish Warranty coverage Some are budget-friendly alternatives, while others focus on customization or performance upgrades. The challenge is consistency—two aftermarket parts labeled the same can perform very differently. OEM Ford Parts vs. Aftermarket Parts: Key Differences Here’s how OEM Ford parts and aftermarket parts typically compare: Fit and Compatibility OEM Ford parts are built for your exact model, trim, and year. Aftermarket parts may require adjustments or modifications. Quality and Durability OEM parts are tested to Ford’s standards. Aftermarket quality depends on the manufacturer. Performance and Safety OEM parts are designed to work with Ford’s safety and performance systems. Aftermarket parts may not always integrate as smoothly. Warranty Coverage OEM Ford parts often include factory-backed warranties. Aftermarket warranties vary and may be limited. Long-Term Value OEM parts help preserve vehicle reliability and resale value over time. Why OEM Ford Parts Matter for Repairs and Maintenance Using genuine Ford parts helps ensure your vehicle continues to perform the way it was intended. This is especially important for critical systems like brakes, suspension, engine components, and safety features. OEM parts help: Maintain original driving performance Support long-term reliability Reduce the risk of repeat repairs Protect integrated safety systems This is why many Ford-trained technicians recommend OEM parts for most repairs. Do OEM Ford Parts Cost More? OEM Ford parts may cost more upfront compared to some aftermarket options, but the value often shows over time. Proper fit can reduce labor time, prevent additional repairs, and lower the risk of premature part failure. When you factor in durability, warranty coverage, and peace of mind, OEM parts often provide better overall value. Will Aftermarket Parts Affect My Ford Warranty? Using aftermarket parts can sometimes complicate warranty claims, especially if a part contributes to a repair issue. OEM Ford parts help eliminate that uncertainty by meeting factory specifications. When OEM parts are installed by Ford-trained technicians, your service history stays clear and straightforward—something many drivers appreciate long-term. When Aftermarket Parts Might Make Sense There are situations where aftermarket parts can be a reasonable option, such as: Cosmetic upgrades Older vehicles no longer under factory coverage Non-critical components Budget-focused repairs The key is understanding the trade-offs and choosing the right option for your vehicle and driving needs. Why Choose OEM Ford Parts from University Ford? At University Ford, our service and parts teams work together to keep your vehicle running at its best. We use genuine Ford parts designed specifically for your vehicle and install them with care and expertise. Drivers from Huntington, Barboursville, Ashland, and nearby areas choose University Ford for: Ford-trained technicians Genuine OEM Ford parts Factory-backed warranties Transparent recommendations Convenient service options You can easily: Schedule service online Learn more about our Ford service department View current service and parts specials Take advantage of Ford Mobile Service Order genuine Ford parts online How to Know Which Parts Are Right for Your Ford The best way to choose the right parts is to work with Ford-certified professionals who understand your vehicle inside and out. Ask questions about part origin, warranty coverage, and how the repair supports long-term performance. Our team is always happy to walk through your options and explain what makes the most sense for your Ford. Choosing between OEM Ford parts and aftermarket parts doesn’t have to be confusing. Understanding the differences helps you make informed decisions that support reliability, safety, and value. If you have questions or want help selecting the right parts for your Ford, Contact University Ford or schedule your next service visit today.

What’s New for the 2026 Ford Maverick? If you're eyeing a fuel-efficient, versatile, and budget-friendly compact pickup, the 2026 Ford Maverick might be exactly what you're after. This small truck has made a big name for itself by blending hybrid efficiency, flexible storage options, and everyday practicality—all in a size that fits city streets just as well as job sites. The 2026 Maverick is essentially a smart refresh of the 2025 model, bringing back popular features like the front-wheel-drive EcoBoost engine and improving value across the lineup. It’s still packed with everything drivers love—like Ford’s FLEXBED™ system and available Co-Pilot360™ safety suite—but with pricing and trims that are even more competitive. 2026 Maverick vs. 2025 Maverick: What Changed? EcoBoost Front-Wheel Drive Returns: After a brief disappearance, front-wheel drive is once again available with the 2.0L EcoBoost engine for 2026, offering more options for drivers who don’t need AWD. Lower Starting Price: Ford lowered the base price on several trims, making the Maverick even more attractive to first-time truck buyers and hybrid shoppers. More Standard Safety: Features like automatic emergency braking now come standard on the XL trim, giving you added confidence without the extra cost. Trim Adjustments for Affordability: Ford removed a few features like the sliding rear window and wireless charging pad to reduce cost and keep prices competitive. Added Utility: A standard tire inflator and sealant kit now comes with the XL Hybrid AWD and EcoBoost configurations. Improved Driver Assistance: The available Ford Co-Pilot360™ package now includes Blind Spot Assist and BLIS® with Trailer Coverage. Trim Levels That Fit Every Lifestyle The 2026 Ford Maverick lineup includes a mix of value-focused and specialty trims to suit every type of driver—from weekend warriors to off-roaders and daily commuters: XL: The affordable entry-level trim with everything you need, including the new standard safety features. XLT: Adds upgraded materials, more tech, and additional interior flexibility. Lariat: A premium compact pickup experience with luxury touches like leather-trimmed seats and SYNC® 3 infotainment. Lobo (Availability TBD): This performance-inspired trim could bring unique exterior accents, sport-tuned features, and bold design cues to the Maverick lineup in select markets. Tremor Off-Road Package: Available on XLT and Lariat, this package includes skid plates, advanced AWD, and rugged styling for drivers ready to hit the trails. A Hybrid Truck with Everyday Efficiency One of the Maverick’s standout features is its standard hybrid powertrain, which offers excellent fuel efficiency—making it a perfect option for drivers who want pickup utility without high gas bills. With its available 2.5L hybrid engine, the Maverick delivers impressive mileage and smooth city driving, while the 2.0L EcoBoost® engine adds more punch for those who need it. Built to Work, Built for Life Ford’s FLEXBED™ system gives the Maverick serious versatility, with built-in slots for dividers, available power outlets, and multiple tie-down points. It’s perfect for DIYers, weekend haulers, and professionals alike. Whether you’re loading up for work or setting up a tailgate, the Maverick adapts to your needs. Tech That Keeps You Connected Inside the cabin, the Maverick continues to offer a surprisingly comfortable ride with modern tech. Every model includes a touchscreen infotainment system with Apple CarPlay® and Android Auto™, while higher trims upgrade to larger displays and premium sound. Ford’s Co-Pilot360™ safety suite is available across the board, offering peace of mind with features like lane-keeping assist, adaptive cruise control, and blind spot monitoring. Shop the Ford Maverick in Huntington, WV At University Ford in Huntington, we’ve got a full selection of 2025 and 2026 Ford Maverick models ready for you to test drive. Our team is here to help you compare trims, find the best financing options, and get behind the wheel of a compact truck that truly fits your life. Stop by our dealership or schedule your test drive today!

Your Next Ford Truck Awaits at University Ford in Huntington, WV Looking for a truck that works as hard as you do? At University Ford in Huntington, West Virginia, we carry the full Ford truck lineup—from efficient hybrid pickups to heavy-duty hauling machines. Whether you need a new work truck, an off-road-ready weekend warrior, or an all-electric powerhouse, you’ll find it here. Shop new Ford trucks or browse used trucks today, and see why drivers across West Virginia, Ohio, and Kentucky choose the University Way. 2026 Ford F-150 – America’s Favorite Full-Size Pickup The 2026 F-150 continues to set the standard for full-size trucks. With a range of powertrains—including EcoBoost, V8, hybrid, and even high-output performance options—it’s built to handle everything from daily commutes to heavy-duty hauling. Available in Regular, SuperCab, and SuperCrew body styles, the F-150 delivers legendary capability, modern trailering tech, and serious payload power. If you're shopping for a reliable, hardworking pickup truck in Huntington, the F-150 is a no-brainer. 2026 Ford Super Duty – Built for the Heaviest Loads The 2026 Super Duty lineup—including the F-250, F-350, and F-450—offers massive towing and payload ratings for serious work. Choose between powerful gas and diesel engines, including the iconic 6.7L Power Stroke® V8 Turbo Diesel. If you're hauling trailers, equipment, or fifth wheels around Huntington, Logan County, or beyond, Super Duty gets the job done with ease. Class-leading towing tech, a rugged frame, and best-in-class torque make it a smart choice for contractors, farmers, and fleet buyers alike. 2025 Ford Maverick – Compact Size, Big Capability The 2025 Maverick is the perfect pickup for those who want the versatility of a truck in a compact, city-friendly package. With its standard hybrid engine, the Maverick offers exceptional fuel economy—ideal for commuters and weekend DIYers. Available in both FWD and AWD, it’s surprisingly capable, with a 1,500-lb payload rating and up to 4,000 lbs of towing when properly equipped. If you're looking for an affordable entry into the world of Ford trucks, Maverick delivers big value in a small footprint. 2025 Ford Ranger – Midsize Power Meets Adventure The 2025 Ranger returns with even more muscle and off-road capability. It’s a go-to choice for drivers who need midsize power without sacrificing maneuverability. With multiple trim levels—including off-road-ready options like the Tremor and Raptor—you can confidently tackle tough trails around West Virginia. Plus, with over 7,500 lbs of towing capacity, the Ranger is ideal for hauling boats, trailers, or your weekend gear to the lake or the mountains. 2025 Ford F-150 Lightning – All-Electric, All Truck The future of tough is here. The 2025 Ford F-150 Lightning combines zero-emissions performance with the same Built Ford Tough DNA you expect. This all-electric truck is perfect for drivers who want instant torque, smart towing capabilities, and advanced technology—all while skipping the gas pump. With Pro Power Onboard, you can power your tools or tailgate, and with Ford’s available BlueCruise, long trips feel easier than ever. It’s the electric truck that’s changing the game—without sacrificing what matters. Why Buy Your Ford Truck at University Ford in Huntington? At University Ford, we’re not just selling trucks—we’re building relationships. As a family-owned dealership rooted in honesty and community, we treat every customer like one of our own. From new Ford trucks to used trucks, you’ll find fair pricing, expert advice, and a 72-hour exchange program designed with your satisfaction in mind. Family-Owned and Community-Driven Huge Selection of New and Used Ford Trucks Honest, Transparent Pricing Easy Financing and Trade-In Options Certified Ford Master Technicians On-Site Convenient to Milton, Ironton, and the Tri-State Area Ready to Test Drive a Ford Truck? Your next truck is waiting at University Ford in Huntington, WV. Schedule a test drive today or contact our team to get personalized help. Whether you're shopping for a fuel-efficient hybrid, a rugged workhorse, or a full-electric truck, we’ll help you find the perfect fit. Join the University Ford family today—and experience the difference.

2025 Ford Bronco Trims: Built for West Virginia Roads & Trails From the backroads of Barboursville to the rugged terrain near Beech Fork, the 2025 Ford Bronco lineup at University Ford in Huntington is ready for anything. Let’s break down the trims, features, and pricing to help you find your perfect match. Bronco Base – No Frills, All Thrill Starting MSRP: ~$39,890 Body Styles: 2-door or 4-door Best For: Drivers who want a blank canvas with serious capability 2.3L EcoBoost® I‑4 with up to 300 hp Manual or 10-speed automatic transmission Standard 4x4 & G.O.A.T. Modes™ SYNC® 4 with 12" touchscreen Removable doors and roof Big Bend – Everyday Comfort, Weekend Ready Starting MSRP: ~$42,265 Body Style: 4-door only Best For: Commuters who live for weekend getaways 32" all-terrain tires Carbonized gray wheels Optional Sasquatch & appearance packages Dual-zone climate control, leather accents Outer Banks – Style, Tech & Trail Smarts Starting MSRP: ~$49,835 Body Style: 4-door only Best For: Those who want luxury and capability in one Available 2.7L EcoBoost® V6 18" black-painted wheels Heated front seats, power driver’s seat Optional Lux Package w/ B&O® audio Heritage Edition – Classic Looks, Built to Climb Starting MSRP: ~$51,370 Body Style: 4-door only Best For: Drivers who love vintage design with serious off-road chops Oxford White roof and grille with retro “FORD” lettering Plaid cloth seat inserts and rubberized flooring Standard Sasquatch Package with 35" tires and locking differentials HOSS 2.0 off-road suspension system Classic Bronco heritage styling with modern tech BADLANDS Badlands – The Off-Road Expert Starting MSRP: ~$51,990 Body Styles: 2-door or 4-door Best For: West Virginia adventurers who live for trails, rocks, and mud Front and rear locking differentials Bash plates, rock rails, and marine-grade vinyl seats Advanced 4x4 with Bilstein™ position-sensitive shocks Washout interior with rubberized flooring Optional Lux Package for added tech STROPPE EDITION Stroppe Edition – Retro Racer, Modern Muscle Starting MSRP: ~$75,635 Body Style: 2-door only Best For: Collectors and drivers who want the boldest Bronco on the road 2.7L EcoBoost® V6 with 330 horsepower Vintage Stroppe racing-inspired livery and decals HOSS 3.0 system with FOX™ shocks Standard Sasquatch Package with 35" tires Exclusive grille, bumpers, and trim pieces RAPTOR Raptor – Built to Dominate Starting MSRP: ~$90,035 Body Style: 4-door only Best For: Drivers who want the ultimate Bronco experience—no compromises 3.0L twin-turbo V6 with 418 horsepower and 440 lb-ft of torque FOX™ Live Valve suspension with HOSS 4.0 architecture 37" all-terrain tires and widebody stance Trail Turn Assist and Trail 1-Pedal Drive Heavy-duty bash plates and unique Raptor styling Compare 2025 Bronco Trims Trim Starting MSRP Engine Highlights Base ~$39,890 2.3L I‑4 Manual, SYNC 4, removable top Big Bend ~$42,265 2.3L I‑4 Comfort upgrades, 4-door only Outer Banks ~$49,835 2.7L V6 available Premium tech, B&O® sound Heritage ~$51,370 2.3L I‑4 Retro style, Sasquatch package Badlands ~$51,990 2.7L V6 optional Off-road hardware, marine vinyl Stroppe Edition ~$75,635 2.7L V6 Vintage look, HOSS 3.0 Raptor ~$90,035 3.0L Twin-Turbo V6 418 hp, FOX™ suspension Test Drive a 2025 Ford Bronco at University Ford Ready to take the 2025 Ford Bronco for a spin? Whether you're cruising the streets of Huntington, heading out toward Barboursville, or gearing up for your next Appalachian off-road adventure, there's a Bronco trim that fits your lifestyle. From rugged utility to race-inspired performance, University Ford has the selection, service, and pricing to get you on the road with confidence. Our knowledgeable team is here to walk you through each trim, help you compare features, and lock in a great deal. Need help ordering a custom Bronco build? We’ve got you covered there, too. Visit University Ford in Huntington, WV, today or browse our Ford Bronco inventory online to get started.